File name: CreatorCredibility_SocialConnectedness_Dataset.xlsx
File format: Microsoft Excel (.xlsx)

Variable description and coding scheme

Gender
1 = Male
2 = Female

Age
1 = < 18 years
2 = 19–30 years
3 = 31–45 years
4 = 46–60 years
5 = > 60 years

Education level
1 = Junior high school or below
2 = Senior high school or vocational school
3 = Bachelor’s degree
4 = Master’s degree or above

Daily smartphone use
1 = ≤ 1 hour
2 = 1–3 hours
3 = 3–5 hours
4 = ≥ 5 hours

Share of daily smartphone use spent on short-video viewing
1 = ≤ 10%
2 = 11%–45%
3 = 46%–80%
4 = ≥ 81%
